Okay, yes, this title is what one could call click bait-y and maybe overly dramatic, but it is my wish for it to be perceived as funny or clever by the time a reader finishes perusing these [longer than my average] entries. (If you/they choose to do so; I received a comment some years back from someone who called a post of mine a “disappointing read” which sent me into a laughing fit. One can stop reading at any time. I am not out to force anyone to do so, nor am I charging or receiving payment for putting a few words into cyberspace. I barely promote my own writing after I post it and share to Twitter, but anyway.) I find the title funny at least, but drawing in prospective readers using something so saucy when the body turns out to be assuredly a little less titillating is in part what I’m driving at to expand upon the continued onslaught of attention grabbing done by the rulers while selling us something completely different, deformed, or degraded than what appears to be promised or guaranteed.

It’s obvious a version of this was used to sell C19: a raging invisible enemy inflicting grave harm we can’t perceive by any of our own senses, not even sickness from this standalone, simultaneously living and dead organism, the thing it’s precisely sold as causing. However it has shifted into a different phase, in large part because we’ve been so locked in to screens. Project Musk who has activated the X mirage-project promised to provide a wide range of “services” no one asked for and, if we can help it, no one needs either is one such shit sandwich of falsehoods. Maybe it’s more of an air sandwich presently with regard to what Project Musk is proposing with “revenue sharing” by uploading your identifying information, only to receive a pittance that will allow you to slap together two slices of Wonder Bread and gulp some air down as you consume it. It’s shit at the end of the day regardless.

I find this phenomenon in the mundane I still have the “freedom” to move about in. For example, a self-identified “boutique” regional pet store chain has seemingly been acquired by a larger pet supply chain of what looks to be of the Petco, etc, variety – something more relatable to “the times” I guess. But I have never heard of this larger distributor, so it appears to be more of a rebrand. Did it exist prior? I don’t know and really don’t care since the current slogan is “new name, same great selection” while the selection has obviously narrowed. I will just stop patronizing them as their boutique-ness before was also misleading and the “progressive” snobbery it’s situated in is just maddening as hell. There was a wider selection of products, but they mainly carried the same stuff the big box stores do at a slight markup that item by item adds up to a lot more per trip. Boutique, okay. It’s all a lie, a gambit to get one to hang on to the brand that’s now “less, but better”.

Smart marketing, at least, in our up is down, left is right, black is white world. The broader “less, but better” program has accelerated in 2023 in a desperate bid to sell “climate change”. It’s real guys, as real as the pandemic “we’re still in”. And “inflation” is over here or there in the supermarket, doing something as a symptom unto itself but also causing the “cost of living crisis” that popped up on the scene in the last couple of years. But that’s the way things are; just forget about it as you dive into “content”.

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Picking up from here, I must say I didn’t put my proofs together. I’ve been doing my best which is caring for and nurturing my family to the best of my ability, which is pretty damn good. In any case, I think the logistics of everything I really care about are self evident without having to cite precise numbers: the more that our meager publicly available health care resources are sucked up and magically transformed into beach houses, the more women suffer, and the more trans people suffer (whether they are female or are feminized males under attack regardless of self-identification) though it is presented as the exact opposite in the media. As with all the things. There is no especially held up demon to blame that has a nefarious agenda to get everyone to agree to evil opposite world; there is the ruling class and their desire to kill as many as possible and then confuse and maim the rest into a state of absolute, unquestioning slavery. The latter is truly impossible, but the ride is going to get even bumpier for everyone on earth except a select few before that’s settled once and for all.

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